Amazon Prime Video is increasing its advertising and taking on Netflix and Disney+ in the streaming battle

Amazon.Com Inc (NASDAQ:AMZN) is targeting and targeting more advertising on its television shows and films on Prime Video in 2025 Netflix Inc (NASDAQ:NFLX) and Walt Disney Co (NYSE:DIS) Disney+, the Financial Times quotes Prime Video International's Kelly Day.

Day told FT that Amazon, like its rivals, had increased spending on Prime content, including more on live sports rights.

Streaming competitor Netflix Warner Bros. Discovery, Inc (NASDAQ:WBD) Max, Paramount Global (NASDAQ:PARA) Paramount+ and the cheaper ad-supported tier of Disney+ are testament to the popularity that Amazon now plans to shape.

Also read: Netflix, Disney+ and Amazon are affected by the new 12 percent tax on digital providers in the Philippines

In January, Citi estimated Prime Video's “high-margin advertising revenue” at over $5 billion.

According to the FT, revenue from Amazon's digital advertising business rose 20% to $12.8 billion in the second quarter of 2024.

Day told the FT that Amazon planned to attract advertisers by demonstrating its potential to reach around 19 million monthly British viewers, equivalent to a third of the population.

Amazon's ad-supported Prime Video tier had a global ad reach of 200 million, with more than 50% in the US also targeting interactive and “shoppable” ad formats for Prime Video.

Netflix shares are up 89% in the last 12 months. KeyBanc analyst Justin Patterson predicted a positive content offering, including National Football League games, “Squid Game” and an upcoming price increase.

According to Statista, Amazon Prime Video and Netflix's subscription video-on-demand (SVOD) services each had a 22% market share in the US in the second quarter of 2024. Netflix had 247.2 million subscribers compared to Amazon Prime Video's 200 million. and Disney+ had 150.2 million, according to a Forbes report.

Walt Disney shares are up over 18%. The company's 2024 blockbusters, including “Inside Out 2” and “Deadpool & Wolverine,” could boost its streaming service.

Thanks to its e-commerce and cloud businesses, Amazon shares have grown over 48% in the last 12 months.

Price promotion: At last check on Thursday, AMZN shares were down 0.25% in premarket trading at $184.30.

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Photo courtesy of Thibault Penin on Unsplash

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This article: Amazon Prime Video is increasing its advertising and competing against Netflix and Disney+ in the streaming battle. It originally appeared on Benzinga.com

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