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Yes, Farhan Zaidi had to go.

And of course, Buster Posey is a San Francisco Giants legend.

But what the Giants did on Monday smacks of desperation.

Yes, hiring Posey to replace Zaidi as the team's top baseball decision-maker is a great piece of public relations — everyone loves Buster — but we're not doing PR here.

PR doesn't win games. Looking good is not a baseball strategy.

Sorry, I'm here to ruin the parade.

Luckily, Posey and Giants fans have memories of three better saves to fall back on.

Because once that positivity wears off – once the initial whiff of this fan-pleasing move wears off, this is the kind of play a floundering company makes as a last-ditch effort to stabilize its stock price.

In this world it's called a dead cat bounce.

They don't last long.

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