Oasis Ditch Ticketmaster dynamic pricing for concerts in North America in 2025

Shortly after announcing the first North American dates for their 2025 reunion tour, Oasis announced that they would be abandoning Ticketmaster's dynamic pricing system for the performances. “Ticketmaster's dynamic pricing model will not be applied to the upcoming sale of tickets for Oasis concerts in North America,” the group announced in an official statement from its management on X on Monday morning (September 30).

“It is widely accepted that dynamic pricing continues to be a useful tool to combat ticket advertising and keep prices below market and therefore more affordable for a significant proportion of fans,” the statement continued. “But when unprecedented ticket demand (where the entire tour could be sold many times over by the time tickets go on sale) is combined with technology that cannot meet that demand, it loses effectiveness and can result in an unacceptable experience for fans lead.” .”

The statement concluded: “We have made this decision for the North American tour to hopefully avoid a repeat of the issues fans in the UK and Ireland have recently experienced.” A spokesperson for Ticketmaster was unavailable at press time returned billboardPlease comment.

The move comes in response to the rocky release of the first dates for Oasis' first tour in 16 years. Back in August, overwhelming demand for brothers Liam and Noel Gallagher's UK-Ireland reunion shows in the summer of 2025 sparked some anger among fans who queued for hours, desperately trying to get their hands on one of the one million tickets.

The anger was so great that the British government promised to launch an investigation into the use of dynamic pricing for concert tickets after fans who waited for hours on the digital line discovered that the cost of a general admission ticket had almost doubled due to high demand . A Ticketmaster spokesman said at the time that all ticket prices were set by the tour organizers.

Dynamic ticket pricing has become a staple of the U.S. live music industry in recent years, but Oasis' comeback tour – co-promoted by Live Nation, SJM Concerts, MCD and DF Concerts – was their most high-profile and possibly biggest live performance. Appearance concerts in Great Britain and Ireland. Britain's competition regulator launched an investigation into TM over its launch of Oasis tickets, a week after its first sale sparked hundreds of complaints from fans.

At the time, Oasis said it had “no awareness that dynamic pricing would be used when introducing ticket sales in the UK”, adding: “It must be made clear that Oasis leaves ticket sales and pricing decisions entirely to its operators .”Management.”

The North American stadium dates for the 2025 reunion tour were announced Monday morning and include visits to five North American stadiums, starting with an August 24th show at Rogers Stadium in Toronto, followed by an August 28th appearance at Soldier Field in Chicago and an August 31st stop at MetLife Stadium in East Rutherford, NJ

The North American leg ends for now with a show on September 6th at the Rose Bowl Stadium in Los Angeles and a stop on September 12th at the Estadio GNP Seguros in Mexico City. Cage the Elephant – led by brothers singer Matt Shultz and guitarist Brad Shultz – will open all new dates.