What's going on with the Mets' helmets? STRAUSS has its logo emblazoned all over the MLB playoffs

No, your eyes aren't deceiving you: MLB playoff teams' helmets look a little different than what you're used to.

The league announced on September 13th – we can't blame you for missing it – that it has partnered with German workwear company STRAUSS and will display its logo on the playoffs and World Series for the next four seasons Players' helmets are advertised.

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Additionally, starting in 2025 and for the next three years, minor league players will wear “STRAUSS” helmets and major league players will wear the advertising during games in Europe.

The Mets' blue helmets, which they will wear in Tuesday's wild-card game against the Brewers, feature the white “BOUQUET” lettering next to a white BOUQUET in a red field. The ads are 5 x 0.92 inches.

About the league release:

It will be the first time a brand logo will adorn MLB and MiLB batting helmets league-wide in the United States

“We are proud that STRAUSS has selected Major League Baseball and Minor League Baseball as the marketing platform to introduce its brand to the U.S. market,” said Noah Garden, MLB deputy commissioner for business and media. “The fact that our two organizations have so much in common – generational legacy, teamwork, dedication to a craft, recognition of a job well done – is a key to what made this partnership so compelling, and we look forward to working together.” many more years together.”